DATA DRIVEN PLANNING
ACROSS ALL SCREENS

We're a media analytics and software company, founded by industry veterans to give brands a new way to plan & buy television and digital together.

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What We Do

Are you still allocating your digital and television budgets first, then optimizing them separately? If so, you are missing your best opportunity to realize maximum impact of your spend. We can help.  Think Moneyball for advertising — but instead of comparing shortstops, we enable you to compare Dancing with the Stars to Facebook in terms of the best use of your next advertising dollar.

Our platform uses a proprietary approach to evaluate digital video and television, using a common currency at the market level. Whether you use our audience data or bring your own, your plan will be driven by individual-level content consumption and geographic data. 

Every plan is based on individual-level, offline data, with thousands of attributes on all US adults.

Every plan is based on individual-level, offline data, with thousands of attributes on all US adults.

You have to plan and execute television by media market, so reach and efficiency are always evaluated at the market level.

You have to plan and execute television by media market, so reach and efficiency are always evaluated at the market level.

A common currency is used to evaluate digital and television views, using integrated viewability metrics above the MRC standard.

A common currency is used to evaluate digital and television views, using integrated viewability metrics above the MRC standard.

Want to use your own customer data, or an introduction to one of our modeling partners? Want to use your own pricing data? We can do that.

Want to use your own customer data, or an introduction to one of our modeling partners? Want to use your own pricing data? We can do that.

 

Want to see a demo?  Contact us.

 
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Who we are

Cross Screen Media's management team are veterans of the advertising & technology industries.

 

Michael Beach · CEO

Co-Founded Targeted Victory which became the dominant digital agency for the Republican party with 800+ clients, $240m+ in total revenue and 100+ employees

Pete Sheridan · CTO

20+ years experience leading product, engineering, and data teams; formerly at Oracle, Millennial Media, BMC Software